This occurs when we look at a photograph and a word at the same time. The photograph stimulates our right, creative, brain while the word activates the left, analytical, brain. The simultaneous stimulation of the two brain hemispheres creates a struggle between the emotional and the rational, momentarily “shorting out” the vigilant defense mechanisms of our mind. This “deliberate confusion” gives the mind a short respite from our preconceived ideas on how things “should” or “ought” to be, and allows our mind to open up to new places inside ourselves, shifting our point of view.
Each photograph depicted on the Points of You® cards was selected out of thousands of available photographs to achieve this one purpose: introducing a theme through visual stimulus that has no direct or obvious connection to it, thus stimulating our entire rational and emotional system.
Doing that, we purposefully leave a space wide enough for personal interpretation, a personal interspace.